There is a view of society or of organisations that sees the individual as its antithesis. Cohesion is understood to rely on conformity and conformity is understood to be absolute. Some years ago talking to a friend they mentioned the view that in order to work for a certain soft-drinks manufacturer you had to have a transfusion in which your blood was replaced with their headline product. Dictatorships around the world often seek to impose absolute conformity of thought and action but in doing so they store up the ingredients of their own downfall. Suppressing individual uniqueness is like trying to contain a gas under ever increasing pressure. An explosion is an inevitability. The unique individuality expressed in the human race is irrepressible.
The question then is how can you allow people to be themselves in such a way that brings you success? The answer requires courage and faith.
It is possible that you may have to allow people to express their uniqueness by leaving you. This is not a loss to you or to them. These people will not have been engaged in their work and it is better for you and for them that they be allowed to go. The key is to think of your employees as willing followers rather than as bond-slaves. This, in turn, requires that you see yourself as a leader.
1n 1943 Abraham Maslow published a paper entitled: “A Theory of Human Motivation” in which he postulated his, now well known, hierarchy of human needs. Whilst monetary reward can permeate as far up the hierarchy as ‘Esteem Needs’, by the time it gets there it is a very flimsy platform. In a modern society income will enable us to meet our physiological needs. Income may contribute to a sense of safety and it may enable our social interaction. It is clear that income rapidly declines in its significance as a motivator. More recent research has suggested that human needs ought to be thought of in terms of a network as opposed to a hierarchy but the basic conclusions regarding the limitations of income as a motivator remain valid.
For years our system of recruitment has centred on financial reward. We have thought generically and have focused on financial reward. Rather than look for people who are in tune with our vision we have assumed that anyone with the right skills will thrive if given enough of a financial incentive. The problem is that we end up with drones whose individual uniqueness is suppressed in favour of financial wealth.
What if you revolutionised your recruitment. What if you prioritised passion? What if you looked for people who believed in what you are trying to achieve and whose personal uniqueness aligns with uniqueness of your organisation? What if you recruited people who would have followed you even if they couldn’t get a job with you?
Consider the books you have read that were written by successful business people. They will fall into two categories. Some will have been interesting, you will have learned from them but they left you cold. You took the lessons learned and moved on. Some, probably only a few, will have left you longing to work for the author. I could list two or three books that have left me ready to drop everything for the right opportunity. The opportunities never came and I did not pursue them and yet I remain an admirer of the businesses concerned. They are on my list of organisations I would like to work with. My motivation is not financial reward but belief and a sense of empathy with the organisational values and objectives.
What if the unique individuals at the heart of your organisation felt the same way? How would that change the levels of engagement and commitment? How would productivity be improved? How would staff retention be affected?
At the centre of the Fibonacci Framework are two considerations for any organisation. The first is a consideration of the uniqueness of the organisation. The second is an understanding of the value of the uniqueness of every individual within the organisation.
Imagine for a moment you could stand back from your organisation and in one glance take in its entire shape. At first it may appear to have some regularity, you may even be tempted to caricature it as being like a regular geometric shape. As you look more closely the shape is irregular and hard to describe. In fact, your initial representation is seen to skew certain aspects.
When mapmakers tried to map the coastline of Britain they ran into a problem. Different scales of map rendered significantly different lengths for the coastline. They realised that the closer they looked, the more detailed and longer the coastline became.
Returning to your image of your organisation, it is worth noting the way closer examination changes the proportions and shapes of its outline.
Imagine now that you could put your organisation under a microscope in order to view its internal structures. What do you see?
It is now recognised that throughout nature there are irregular shapes that do not conform to the shapes of regular geometry. As useful as are the squares, rectangles, triangles and polygons that we learned to draw and measure in school, they rarely occur in nature. What is fascinating is that group of irregular shapes whose parts reflect the whole. The closer one examines these shapes the more evident this self-similarity becomes. The whole is to the parts as the parts are to the whole. These shapes are referred to as ‘fractals.’
As we journey out along the Fibonacci Framework we will discover the explanations for this self-similarity in a healthy organisation. In doing so we will be enabled to explore the proportionality that makes an organisation a thing of beauty. For now, it is enough to note that the relationship between the organisation and the unique individuals within it can be profound.
When the right individuals form the parts of an organisation then their uniqueness will bear a similarity to the uniqueness of the business. The organisation will reflect its constituent individuals and the individuals will reflect the uniqueness of the business. This ‘fractal’ quality will enhance productivity and profitability. Rather than employing people whose commitment is bought with a salary the organisation will be made up of people who believe in the essence of the organisation. Such employees will find greater levels of fulfilment which will express itself in higher levels of engagement and productivity.